Sanford Stadium is not advertised well enough on the outside of the Stadium. This is arguable the crowned jewel of the campus. Below I have pictured several stadiums with beautiful backlit letters displaying the name of their stadium on the outside of their video board, some even have iconic players featured on the outside of their stadium...what an idea. You can see our scoreboard from all over campus. How nice would it be to see it lit up at night?
UGA doesn't do a very good job of marketing their brand inside the stadium either. Currently Sanford Stadium is written one time inside the stadium. Just about every stadium I've been to, which is a whole bunch, does a better job of people where they are with graphics and stadium identification.
As you can see, we're behind the times on stadium visuals. From retired numbers and championship seasons to video boards and even naming the field after Vince Dooley, UGA is lacking at marketing it's brand in a number of areas throughout the Stadium.